Managing the Customer Satisfaction Process

Managing the Customer Satisfaction Process presents an organized, systematic method of identifying, measuring, managing, and monitoring customer requirements and satisfaction to improve profits and beat the competition. It equips you with the tools you need to carry out the improvement process in your company .

Learn how to

  • Identify customer requirements and expectations for quality and satisfaction
  • Assess and measure critical customer needs, market segmentation, competitive structure, and employee perceptions
Course Objective: Learn methods for identifying, measuring, and managing customers’ needs to improve satisfaction and profitability.
Format: Print
Testing/Credit: One multiple-choice test valued at one Continuing Education Unit
Price: $139.00
Stock #: b14143 XWSS08

Instructional Method: Non-Interactive Self Study

About the Author
Managing the Customer Satisfaction Process was written by J. Stephen Sarazen of the EXL Group in Bedford, NH.


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