Fourth Edition
Gain the skills to
- Set realistic production/service, revenue, and overall operating goals
and objectives
- Pinpoint the crucial elements of your competitive environment, including
market, economic, and technological factors
- Develop and coordinate strategies that strengthen your company's production,
marketing, research and development, organization and management, and
financial systems
- Write the actual planning document and implement it to guide your
company to greater productivity and profits
This best-selling AMA self-study course has been updated to include
crucial information on diagnosing and measuring customer satisfaction.
How to Write a Business Plan not only puts all the facts and
planning formats you need right at your fingertips, but also gives you
the latest thinking on effective business planning. It shows you
how to organize and implement the planning process from beginning to end
and translate your plan into action.
You’ll learn how to:
- Evaluate your company’s capabilities, strengths, and weaknesses
- Identify and integrate customer requirements into your plan
- Implement your plan successfully
- Obtain the capital you need to grow
Course Objective: Organize and
implement the planning process. Analyze the strengths,
weaknesses, and opportunities in your organization.
Produce a professional-quality business plan.
Format: Print
Testing/Credit: One multiple-choice test valued at one Continuing Education Unit (CEU) and one Examination Case valued at one CEU
Price: $159.00
Stock #: b14283 XWSS
|
