AMA's Advanced Course in Strategic Marketing Seminar # 5537

Competitor-proof your company with strategic marketing!

At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.

How You Will Benefit

• Understand the strategic value of sales vs. the strategic value of marketing
  
• Learn the stages of the customer buying process—and generate incremental value at each stage
  
• Use the growth audit gap model to select the most effective options for strategic marketing programs
  
• Efficiently target your strategic marketing campaigns to core buying influences
  
• Successfully develop and manage new product and service launches to increase overall market share

What You Will Cover

• Strategic growth perspectives: the SMART growth segmentation
  
• Strategic marketing for distinct psychographic groups
  
• Moving beyond pricing as an objective…to pricing as a strategy
  
• The role of strategic marketing in CRM: understanding the lifetime value of a customer
  
• Changing the buying structure through the Internet
  
• Promotion and communication as an integrated process
  
• The seven stages of new product/service development

Who Should Attend

Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors and vice presidents of marketing…as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.

Additional Information

• Extended Seminar Description
• Faculty Info
• Seminar Hours
• Accreditation and Continuing Education Units
• Travel and Accommodations
• Cancellation Policy
• Federal Government Employee Discounts
• On-Site Delivery

Registration Fee

3 days / 1.8 CEUs
Nonmembers $2,095 / AMA Members $1,895 / GSA $1,623

Schedule

We have 6 scheduled sessions located nationwide starting between March 9, 2009 and September 9, 2009.

• Call 1-877-566-9441 for an AMA Training Consultant.
• E-mail customerservice@amanet.org
• Fax AMA Text Registration Form
• Mail AMA Text Registration Form